🌍 Keynote Speech: Vietnam – Asia’s Leading Destination in the Next 5 Years

Presented by Rosa Pham, CEO of VnImpressiveTours
At the PRSA Travel & Tourism Conference, June 2–5, Florida, USA

🇻🇳 A Message of Conviction, Not Just Vision

Dear distinguished leaders, respected partners, visionary investors, and passionate friends from all over the world,

I’m Rosa Pham – CEO of VnImpressiveTours, a comprehensive travel ecosystem born from the very soul of Vietnam.

Today, I do not stand before you only as a CEO, or as a national representative — I speak as a proud daughter of Vietnam. A land of unwavering resilience, deep cultural roots, and infinite dreams.

And here is the heart of my message:

Vietnam will become Asia’s most inspiring travel destination within the next 5 years.

Not someday. Not eventually. But starting now — and we invite you to walk this path with us.

🌙 Vietnam: A Living, Breathing Dream

Vietnam is not merely a point on the map. It is a spirit.

A story whispered by ancient winds.
A soul reflected in landscapes.
A journey that redefines those brave enough to feel.

We do not offer ordinary vacations. We offer transformation.

Every traveler who steps on our land leaves with more than memories — they carry home a piece of Vietnam’s spirit.

And today, we ask you:

Join us. Bring the world to Vietnam — and Vietnam into the hearts of the world.

🐉 Legends That Shape Our Identity

• Halong Bay – The Dragon That Guards Our Shores

Legend tells of heavenly dragons sent to protect our land. Their jewels formed the limestone pillars of Halong Bay. Today, those mystical formations stand — guardians of peace, beauty, and legacy.

• Hoi An – City of Lanterns and Time

Each full moon, lanterns replace electric lights, casting a glow on ancient streets and reviving generations of memories.

• From Saigon’s Energy to Nam Cat Tien’s Stillness

Vietnam pulses with contrasts. Saigon electrifies. Nam Cat Tien whispers. In this balance, travelers find what they never knew they needed.

In Vietnam, every traveler finds a reflection of their soul.

💫 Vietnam’s Signature Strengths

We understand what captivates the world’s travelers:

✅ Living Heritage – 10 UNESCO sites, countless craft villages
✅ World-Renowned Cuisine – Pho, Caolau, Banh Xeo, Egg Coffee — every flavor tells a story
✅ Natural Wonders – National parks, the world’s largest cave, mist-shrouded peaks
✅ Cultural Warmth – Smiles, hospitality, and harmony
✅ Global Access – Expanding air routes across continents

📈 From 18M visitors (2019) ➡️ 12.6M (2023 post-COVID recovery)
💰 Average spend per trip: $1,100+
🍲 92% love Vietnamese cuisine | 86% want to return for deeper experiences

🎯 Strategic Tourism Goals (2025–2030)

To position Vietnam as Asia’s Sustainable Tourism Capital, we aim to:

• Welcome 20M international visitors by 2025
• Reach 50M by 2030
• Achieve 30% repeat visitor rate
• Train 10,000+ youth in tourism & technology
• Build smart travel zones powered by digital innovation
• Strengthen our brand: Majestic Nature – Rich Culture – World-Class Service

📌 How We Will Get There – From Vision to Action

1. Global Market Expansion 🌍

2. Luxury Infrastructure Growth – Resorts, Cruises, Private Transport 🏨🚢

3. Cultural & Experiential Revitalization 🎭🧘‍♀️

4. Bold Branding Campaigns – Digital, visual, and immersive 📱🎥

🤖 The Future: Smart Tourism is Here

At VnImpressiveTours, innovation meets purpose:

• AI to personalize experiences 🧠
• Big Data to drive insights 📊
• VR/AR to inspire travelers pre-departure 🕶️
• Multilingual, cashless, and sustainable journeys 💳💬💚

🌿 VnImpressiveTours – Vietnam’s Flagship Tour Company

🏨 15 hotels in Hanoi’s heritage quarters
🛳️ 5–6★ cruises in Halong Bay & Lan Ha Bay
🏝️ Nam Cat Tien Eco Sanctuary – our award-winning jungle retreat
🎯 Personalized, ethical, and transformative experiences

“Why show the surface of Vietnam, when you can reveal its soul?”

💚 VnImpressive Green Fund – Our Heartbeat of Change

We commit 5% of profits to:

• Supporting local communities & heritage
• Creating sustainable jobs
• Crisis response efforts across Vietnam & beyond

Not charity. Our DNA. By 2030, the fund will become a global movement.

🏕️ Eco+ Resorts – Our Blueprint for Sustainable Travel

Our eco-resorts will be:

• Learning Hubs 🏫
• Sustainability Models ♻️
• Inspiration Points for global and local travelers 🌱

🤝 Let’s Shape the Future – Together

Some said Vietnam was too small. Too late.

We say:

Impossible? I’m possible. 🔥

We invite you to:

• Co-create transformational tours
• Join fam trips & tourism expos
• Access full marketing & visa support
• Build unforgettable experiences with us